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Present:

NECKER ISLAND by Alfredo Merat

 

Necker Island Necker Island Previously uninhabited, the House on Devil's Hill is the only residence on this exquisite, 74-acre, private paradise owned by multi-millionaire and entrepreneur Richard Branson. Enjoy the supreme comforts of an 18 person professional staff, superb chef, freshwater swimming pool, jacuzzis, and breathtaking views that encompass the green of the Atlantic, the coral reef, and Virgin Gorda beyond. Necker enjoys two private beaches, state of the art watersports equipment including James Bond-like underwater scuba machines, a flood-lit tennis court.private beaches, Dine truly al fresco right next to the water at the Balinese hut barbecue at Well Beach, the staff will be delighted to insure that your dream is realized in every aspect of your visit. Accommodations for up to 24, Necker Island is the perfect private island experience.

An Interview with Richard Branson Owner Necker Island, Virgin Atlantic Records, Virgin Airlines by Alfredo Merat "One has a dream and is driven by an incredible commitment to perfectionČ avows Richard Branson, President of Virgin. "From cola's to balloons, music to airplanes; one must find a way to come down to earth and rest, relax, look back and reflect in a tranquil and wonderful setting. Necker Island was conceived for that basic reason." From his limousine, enroute to taking on yet another adventure against "the 'evil' British Airways empire," Branson (somewhat serenely) spoke to me on the telephone about his private hideaway on the British Virgin Island. Wendy and I had the fortunate experience of spending time on Necker Island, and then understood fully what Branson's commitment to impeccable taste and fine cuisine means to him. He can not emphasize enough how he is perpetually excited to visit Necker, his "purification center," with its four-star chef, quiet wind, 12 master bedrooms, colorful reef and turquoise waters.

The island awaits you. . . Come to this mystical isle and dive or sail, where only the best can be expected. Perhaps you'll be the lucky one to wave as Richard and his hot-air ballon pass by while he tries to conquer a new world.

The following interview is just a peek into the creative mind behind this wonderful island:

Q: Why did you purchase Necker Island, out of all the islands you've probably seen? A: It was the brightest jewel I've ever found. . . it really had everything we could possibly dream of – sandy beaches, beautiful reefs, the view (you can't see another house from it in any direction), it is reasonably easy to access and is completely unspoiled. Despite all that, we basically just fell in love with it.

Q: Do you go personally? A: Not more than 2-3 times a year. In the summer I spend quite a bit of time there.

Q: Do you do business while there, or try to keep it for relaxation? A: I have to admit I do do a little bit. But, basically I'm there for relaxation.

Q: A question so often asked about many of our celebrity properties is: "Why do you rent it?" Why are you offering it to the public? A: Basically it would be a complete waste to have it sitting empty when we're not there. It's important to share beautiful things like that, and I think it would be an indulgence not to, basically.

Q: On a more personal level, and correct me if I'm wrong, I know your past a little bit, starting with the Sex Pistols and record companies, and culminating with the ultimate in luxury. How did you get here? A: I just love challenges, particularly new challenges, and can't resist opportunities where I feel that we can bring something to a company or to an island and make it special without spoiling it. It takes a very inquisitive type of individual. One thing leads to another, and we try to create the best in any field we go into. When we bought Necker Island, the key thing was to make sure we did not spoil it, but possibly enhance it.

Q: You are not going to do any expansion? A: No, we're not going to do any more development on it at all. The great thing about having us there is we got rid of the goats, who were damaging the undergrowth. We planted a lot of trees which attracted wildlife, birds in particular.

Q: Is there one spot in the world you would recommend other that Necker Island? A: I love Bali and Indonesia. I haven't been there for a number of years since we've had Necker Island, but white-water river rafting in Bali is something I wouldn't mind doing this very second.

Q: Now we have the idea of Virgin Ultimate, and our vision of the magazine is also along those lines, but some of our owners are asking is there a criterion to be a possible candidate to join Virgin Ultimate? Are you going to look into those options or just keep it very exclusive? A: Basically, the person who runs Virgin Ultimate, Geraldine, has the most wonderful job because she's the one that goes around looking for the ultimate properties. What we found with Necker is that people would go there and they would then try to re-book and find it was booked. They'd then ask us for a recommendation. Or they'd come to Necker and then want a winter holiday or they'd want a yacht. We thought we'd put together a brochure, (it's quite usually for myself personally) where we could find the ultimate places.

Q: If Mr. Bill Gates asked you if there is one main feature he should or should not have in his new $30 million retreat, what would you tell him? long pause. . . A: A computer, he definitely should not have. I believe in notebooks. He should have a notebook and no computer.

Busy man that he is, I had to sum up my interview with Richard Branson, so I asked him about any future adventurous trips. . . to which he replied: "This December we're attempting to sail around the world in a hot air balloon." This no doubt is just another one of the challenges that Richard presents himself with to keep him on his toes. . . And who knows what new and exciting places he may find? Luckily for us he will share them, opening the door to some of the most beautiful places in the world. – AM

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