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Present:

ALEX DEMETRIADES

 

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Alex against "the 'evil' British Airways empire," Branson, somewhat serenely, spoke to me on the telephone about his private hideway in the British I have just returned from Bali (another of his favorite destinations and cultures) and a big container is as we speak being unloaded of all new furnishings, beddings, china, glasses and Wendy and I have had the fortunate experience of spending time on Necker and then understood fully what Branson's committment to impeccable taste and fine cuisine means to him. He cannot emphasis enough to me how he is perpetual excited to visit Necker, his "purification center,² with its four-star chef, quiet wind, 12 master bedrooms, colorful reef and turquoise waters. Yes, it awaits you, come and dive or sail to this mystical isle where only the best can be epected and perhaps you'll be the lucky one to wave as Richard and his hot air ballon passes by as he still tries to concquer a Why did you purchase N amoung all the islands It was jewel I ever found....it really had everything we could possible dream of , sandy beaches, beautiful reeves, completely unspoiled, the view from it, On a more personal level, correct me if I'm wrong and know your past a little bit starting with the sex pistols and record companies to the ultimate in luxury. How I just love challenges, and particularly new chanllenges and can't resist opportunites where I feel tath we can bring something to a company or to an island and make it special and not spoil it. It just a very inquisit type of invidual. One things led on to another and we try to create the best in any field we go into and when we bought N the key thing was to make sure we did not spoil it and Yes were not going to do any more development at all on it. The great thing about having us there is we got rid of the goats, who were damaging the undergrowth, we planted alot of trees which of wildlife, attracted alot birds in particuar. Is there one spot in the world you would recomI love Bali and Indonesia, I have been there for a number of years since we've had N but white river rafting down the ubridge?? river in Bali is something I wouldn't mind doing this very second. Now we have the idea of virgin ultimate, and our vision of the magazine is also along those lines, but some of our owners are asking is there a critireon to be a possible candidtate to join Virgin Ultimate? Are you going to look into those option or just keep it very exclusive? Basically Virgin Ultimate, the person who runs it, Geraldine, has the most wonderfully job, because she's going around looking for the ultimate properties. What we found with N peole would go there they would then rebook and find it was booked they'd ask us for a recommendation or they'd come to N and they'd come to N and want a winter holiday or they'd come to N and they'd want a yatch. We thought to put toghether a brochure, and also it's quite usually for myself personally, where we could find the ultimate places. If Mr. Bill Gates ask you if there is one main feature he should or should not have in his new $30 million retreat, what would you tell him? long pause A computer, he definetey should not have. I beleive in notebooks , he shold have a notebook and no computer Are you planning any adventurous trip? This dec we're attempting to sail around the world in a hot air balloon,


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